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US market indices are shown in real time, except for the S&P 500 which is refreshed every two minutes. Your CNN account Log in to your CNN account Other celebrities that have joined the cannabis industry in recent years include Drake, Snoop Dogg and Willie Nelson. “Burrowing my way into an industry not known for diversity or inclusion has been both challenging and rewarding,” White said. He said he also hopes to debunk stereotypes associated with cannabis and celebrate its medical breakthroughs. On Saturday night during the much anticipated Jake Paul-Ben Askren boxing fight, White was featured in the opening skit alongside Snoop Dogg. “All three of these interests are enormously enhanced by top shelf cannabis.” “Anyone who knows me personally as Jaleel White, knows I am an ardent seeker of curated adventures, big laughs, and excellent food,” White wrote. He wrote on the new brand’s website that he met his eventual business partner on a flight to Oakland in 2018.
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White said the project comes after 20 years of hearing about his fictional TV character displayed on cannabis products. It’s set to launch in California on April 20, or 4/20, and includes variants of the strain Purple Urkle.

White, known for playing Steve Urkel on the 1990s sitcom “Family Matters,” is partnering with 710 Labs on his new line, itsPurpl. Actor Jaleel White is joining the growing list of celebrities who have launched a cannabis brand.
